Social networking - can you ignore it?

When the sensible and forward-thinking people at JISC start talking about the value of social networking software, then you can't dig your head in the sand any longer. Do you know your Bebo from your MySpace from your Facebook? (Have you found your own music librarian on MySpace, come to that?) JISC has dedicated part of their website to an examination of how institutions can engage with social networking software. Visit it here.